Once the beating heart of Leichhardt’s Italian community, the Italian Forum has long stood as a symbol of culture, connection, and celebration. However, with shifting demographics and empty shopfronts lining Norton Street, the Italian Forum and its surrounds were in need of a bold reinvention.
NORTON PIAZZA is a re-branding concept that reflects the evolving identity of the Leichardt, where the strong Italian influence is gradually giving way to a mix of new communities, cuisines, and cultural expressions. Rather than holding on to a singular narrative, the re-brand acknowledges this transition and looks forward, celebrating the vibrancy of change while still honouring the legacy that helped shape Leichhardt’s character.From event posters to digital signage and social media, every touchpoint of the brand speaks in the same warm, inviting voice. Events are colour-coded by theme, giving users a quick visual cue while keeping the brand cohesive across platforms.BRANDING
CAMPAIGN